School principals and superintendents are the decision-makers in schools, which mean they have a lot of purchasing power. But it’s important for you to understand how these professionals make decisions so that your marketing strategies can be effective. With this post, we will cover four key areas:
How do school principals and superintendents make purchasing decisions?
As you begin to market your products and services, it is important to understand how school principals and superintendents make purchasing decisions. School leaders consider the products, services and solutions that deliver the most value. They also consider the quality of the product or service, how well it fits with their needs, and how well it will integrate into their systems.
Here are some questions to ask when marketing your product or service:
- What kind of information do I have about my customers?
- What do they need?
- How can I best reach them?
What’s the typical budget for school principals and superintendents?
The typical school principal or superintendent’s budget ranges from $75,000 to $250,000. They typically spend between 5-10% of their total budget on marketing. The biggest area of spending is typically on advertising and promotion, followed by research and development, public relations and communications and sales/marketing services.
What other B2B marketing tactics do school principals and superintendents use?
- Email marketing. Email marketing continues to be a popular and effective way for B2B companies to reach their target audience.
- Social media. Social media is a great way to reach out to school principals and superintendents, as it gives you access to the people who are actually in charge at schools, not just their assistants or secretaries.
- Direct mail (DM). Paper catalogues or brochures still remain an effective method of reaching prospective clients with your brand’s message when done right, but unfortunately many companies don’t do it right! If you want your DM strategy to work out, focus on quality over quantity: send only one or two pieces per mailing list segmented by job title and region instead of sending multiple pieces per customer or industry category across the board like most marketers do today. You can buy Superintendent Email List for cost effective way to reach directly to their inbox with email marketing.
Does social media matter for school principals and superintendents?
As a marketing professional, you know that social media is an important part of your strategy. You can use it to build trust and credibility with your audience. You can also use it to find new customers and increase brand awareness.
Social media gives you the opportunity to connect with your audience in ways that were not possible before the invention of the internet. Your readers can share content on their own social networks, which spreads your message throughout their network of friends, family members, or work colleagues. Social media has become such an integral part of day-to-day life for many people that it makes sense for you to promote yourself using these platforms as well!
If you’re looking for a school principal or superintendent to hire your services, pay attention to their budget and what other B2B marketing tactics they use. It’s also useful to know if social media matters for this group of professionals.
There are a lot of things to consider when marketing to school principals and superintendents. Remember that they are busy people, so it’s important to focus on getting your message across in an easy-to-understand format. Make sure that you have all of your bases covered when it comes time for purchasing decisions (such as budget), and keep up with what other B2B marketing tactics they use regularly so that you can capitalize on those opportunities as well!
Robert Thomas has been a Marketing Strategist for more than a decade. I’m a full-time marketing strategist at School Data Lists, a company that provides education industry data for businesses. And I have been a part of the research in the education industry market from the past five years.