North America Pretzel Market 2023-2028 | Industry Share, Growth Report
The latest research study “North America Pretzel Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” by IMARC Group, finds that the North America pretzel market size reached US$ 1.7 Billion in 2022. Looking forward, the market expected to reach US$ 2.1 Billion by 2028, exhibiting a growth rate (CAGR) of 3.9% during 2023-2028.
Pretzels are twisted-knot-shaped, dough-based biscuits that are crisp and dry. They are made using corn starch, cauliflower, cassava flour, yeast, cane sugar syrup, salt, and canola oil. They are mainly available in salted and unsalted variants. Some commonly available pretzels include hard-baked pretzels that are smaller, crispier, and can be consumed several months after manufacturing, and soft pretzels that are eaten shortly after preparation. They are a rich source of iron, niacin, and folate. Since they offer numerous health benefits, such as lowering cholesterol, reducing the risk of cardiovascular disease, improving metabolism, and enhancing digestion, pretzels are gaining immense traction in North America.
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North America Pretzel Market Trends and Drivers:
The North America pretzel market is primarily driven by the rising popularity of convenient and ready-to-eat snacks, especially among the millennial and working population. Moreover, the introduction of pretzels in numerous innovative flavors, including parmesan, barbeque, and garlic, has accelerated the product adoption rate. Additionally, the easy availability of pretzels across various retail stores and food service establishments is positively influencing the market growth.
Besides this, several key players are introducing all-natural, cholesterol-, gluten-, and trans-fat-free pretzels enriched with essential vitamins and minerals due to the rising health consciousness among consumers, which is acting as another major growth-inducing factor. Furthermore, the shifting preferences of consumers with hectic lifestyles toward frozen pretzels and frozen pretzel dough, which do not require any preparation, have catalyzed market growth.
Other factors, including the launch of innovative and healthy variants of pretzels, rapid expansion in the food industry, and rising adoption of unique packaging solutions with resealable lids, are also anticipated to propel the market growth.
North America Pretzel Market 2023-2028 Analysis and Segmentation:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
North America Pretzel Companies:
Conagra Brands, Inc, Dot’s Pretzels (The Hershey Company), Frito-Lay North America, Inc (Pepsi Co), Herr Foods Inc., J&J Snack Foods Co., Mars Incorporated, Mr. Pretzels, Old Dutch Foods, Inc., Soft Pretzel Franchise Systems Inc., Snyder’s-Lance, Inc. (Campbell Soup Company), Unique Snacks and Utz Brands, Inc.
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The report has segmented the market on the basis of region, content, type, packaging type and distribution channel.
Breakup by Content:
- Salted Pretzels
- Unsalted Pretzels
Breakup by Type:
- Hard
- Soft
Breakup by Packaging Type:
- Bags
- Boxes
- Containers
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Store
- Specialist Retailers
- Online Retailers
- Others
Breakup by Country:
- United States
- Canada
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Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023- 2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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