In the world of advertising, the name Jonathan Peter Wommack has become synonymous with success. This remarkable Creative Director has worked diligently to build a brand so strong and recognizable that his agency was recently ranked as one of the top creative agencies in the country. A brand that has landed millions of dollars worth of work for clients such as ExxonMobil, General Mills, Jack In The Box, Quaker Oats, and many more Fortune 500 companies. But it wasn’t always so easy for this brilliant Creative Director. There were plenty of obstacles along his journey to success. Let’s take a closer look at how he overcame them to reach this milestone.
A Brief Look At Jonathan Peter Wommack’s Journey To Success
As a child, Jonathan Peter Wommack loved to create. He made art in many forms, from paintings to pottery to sculptures, but he also loved to make stories as well. His love of art, creativity, and storytelling made advertising a natural choice for this creative director. After receiving a Bachelor of Arts in Communication from the University of Southern California, he moved to San Francisco and began a career in advertising. He worked for a number of agencies and clients and eventually ended up at the Martin Agency, a top ad agency with a portfolio of blue chip clients and work. At the Martin, Wommack was given the opportunity to lead creative teams and build brands, and he was very successful in doing so. In the mid-2000s, he left to start his own agency, JAW. Since then, he has continued to thrive, continuously creating innovative and award-winning work.
The Early Days
The Martin Agency was Jonathan’s first big break. The award-winning creative director was able to jump right in and start designing ad campaigns and building brands. He was given a great amount of freedom and responsibility, and he thrived in the challenging environment. His first ad campaign was for the Toyo Tires brand. The goal was to increase sales through the company’s website and convince customers that Toyo Tires were the best option for their cars. Jonathan came up with a simple, but effective approach, which was to put the tires on a car and then drive over a sculpture. The sculpture would be destroyed, and the tires would stay untouched. The ad was titled “The Toyo way,” and it became a huge success.
The Struggles of Being A Minority In Advertising
Jonathan is a minority in the advertising industry. He is the only black creative director at the JAW agency. He has shared that the struggles that come with being in the minority are real, but he has learned to find ways to work through them. One thing that he tries to do is be very aware of his surroundings and how he is being perceived. His philosophy is that sometimes it is necessary to be a fly on the wall and just observe. Jonathan also says that bringing other minorities into the industry will help to diversify the business and make it more inclusive.
Big Brands And Management Discrepancies
Jonathan has worked with a lot of big brands, including ExxonMobil and Quaker Oats. One of his most memorable assignments was designing the packaging for Quaker Oats. Jonathan had a lot of freedom to do what he wanted with the brand, but he wanted to make sure he did things the right way. He wanted to make sure that he wasn’t designing the packaging for just one product, but for many different products. This included designing the packaging for the Quaker Oats brand. Jonathan wanted to use a logo that was timeless, so he chose the “Man on a rock” logo. This was a decision that the management at Quaker Oats didn’t agree with.
The Art Of Being Creative
Jonathan has shared that the key to being creative is just being present in the moment. That might sound like a strange approach, but Jonathan says that if you’re not in the present moment, then you’re not going to be able to come up with any good ideas. This is especially true when working with clients on big projects. Being present will help to calm your mind, which will make it easier to come up with good ideas.
Jonathan Peter Wommack is a Creative Director who has worked diligently to build a brand that has become synonymous with success. This remarkable Creative Director has worked with some of the biggest brands in the world and has built a brand that has landed millions of dollars worth of work for clients such as ExxonMobil, General Mills, Jack In The Box, Quaker Oats, and many more Fortune 500 companies. Jonathan has received numerous awards for his work, including a Silver Lion Award for innovation. He has also been named one of the Top Creative Directors in the country. His journey to success hasn’t been easy, but he has persevered through the challenges and has come out on top.