How To Optimize Your Website for International SEO

An international SEO strategy is a great option if you’re thinking about expanding your business internationally. It optimizes your website to appeal to new users from the country where you wish to be positioned.

An SEO strategy is necessary to ensure that your website ranks well in search engines across different countries.

Multilingual sites require additional actions than a traditional SEO strategy.

An SEO strategy for your site will be necessary once you have determined which countries will be your target markets. However, this strategy will need to be geolocated to attract more traffic from the country you are trying to position.

This strategy is known as international SEO. It’s a type of organic positioning that indexes and positions a company’s digital presence in different countries and languages.

 

How to start International SEO

Before you start the implementation of global SEO, it is important to determine what your goal is. In this instance, it is to optimize your website and improve the organic position of your page on the search engine listing for the country where we are looking.

Also,  ask yourself if your website is ready to be visited from overseas before optimizing it. So, what’s the purpose of your website? Why not expand it to another country? What can you offer?

Knowing the answers to these questions will make it easier to determine where you should start, what your KPIs and how your website needs to be positioned abroad.

So, a functional website that works abroad must be properly translated. And it is important to ensure that the website is properly translated for users to understand it.

We recommend that you use a native speaker or specialized software to communicate effectively.

 

Site structure:

Sites with multiple languages can be structured in one of three ways:

Top-level domain with country code

These domains have the country code and are associated with each country, such as Italy, France, Spain, etc. This option is the best, but it requires extra effort as you must position each domain.

 

Subdomains

es.subdomain.com and fr.subdomain.com are two examples of subdomains. It consists of both a general subdomain as well as geographic targeting. is. subdomain. com, fr. subdomain com.

Also, it consists of a subdomain that is general and geographic targeting.

 

Subdirectories

Subdirectories are structured like domain.com/es. You can change the language in the subdirectory to alter the structure of your main domain. domain. domain.com/is.

And the main structure is not affected by the subdirectory. However, it is possible to modify the language for the main domain.

 

Find out about the main competitors

Competitor Research will help you identify keywords used on other websites. Also,  this will allow you to determine what country or region is most visited and which information you should address.

For Google, quality content is crucial for your position. Therefore, compare domains to ensure that yours is unique and not the same as others.

 

Keywords research

Please search for the most relevant keywords in your area for your business and compare them with the ones your competitors use.

But how many keywords should you focus on per page? It will be more challenging to position your webpage if you use the same keywords or more general keywords.

 

Hreflang Label

Hreflang can be described as an HTML tag. It is an HTML tag that is used to identify websites in different languages.

You can also use these codes:

• Google’s alternative URL Rel==”alternate” signifies that Google has another option available on the page
• XML: Language and country code that indicates which page to display

 

Link building

You will need to build a strategy using international link building. Also, this means you will need to obtain high-quality backlinks on other websites in the language and country from which your page is to be placed.

You should analyze the competition in your area, as well as the keywords and most popular content there. And then adapt your domains to the appropriate codes and acronyms for the country. Finally, adjust the language on your page.

You can get a good place organically in any country or city that you choose. We can help you get started in expanding your business with the help of Digital Specialist SEO services.